PPC Marketing Services

Stop paying for clicks. Start paying for customers.

Most businesses waste 30–50% of their ad spend on the wrong audiences, weak copy, and campaigns set to platform defaults. The Brand House builds PPC campaigns around your revenue goals — so every dollar you spend is working as hard as possible to bring in real, measurable business.
 
What We Do

We don't run ads. We build revenue engines.

We don’t just “run ads”. We build revenue engines.

Most PPC agencies optimise for clicks and impressions — the metrics that look good in a report but don’t pay your bills. We optimise for the thing that actually matters: profitable customer acquisition.
 
The Brand House manages paid advertising across Google, Microsoft Ads, Meta, LinkedIn, and geofencing — building every campaign from your business goals outward, not from platform defaults inward. We find where your ideal customers are, what triggers them to act, and how to reach them before your competitors do.
 
✓ Every campaign built around your cost-per-acquisition target
Full attribution — from first click to closed sale
Constant testing and refinement — campaigns get smarter over time
No platform bias — we recommend what works, not what’s popular
Proven Results

The numbers behind our paid advertising work.

These figures reflect real outcomes from PPC campaigns managed across client accounts and tracked against industry benchmarks in 2025–2026.

+ 0 x

Ad Spend Resut

Average return on ad spend across managed accounts
 
- 0 %

Cost Per Click Reduction

Average reduction in cost-per-lead after first 90 days
 
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Qualified Lead Conversion

Increase in qualified conversions vs. self-managed campaigns

Based on PPC campaigns tracked across client work and industry benchmarks.

Industries

We know your industry — and we know what converts in it.

PPC works best when your agency understands the nuances of your market: the keywords that attract buyers, the objections that kill conversions, and the margins that make a campaign worth running. Here’s where we’ve built that knowledge.
 

Home Services

Emergency and high-intent local searches for HVAC, plumbing, roofing, electrical, and contractors — campaigns built to ring phones.

B2B & Professional Services

Lead generation for longer sales cycles — built for qualified pipeline, not just form fills.

Healthcare

Compliant patient acquisition campaigns that navigate healthcare ad policies without sacrificing performance.

Ecommerce

Google Shopping, search, and dynamic remarketing — driving revenue at the lowest possible cost per sale.

Legal Services

High-value keyword campaigns for personal injury, family law, and criminal defence — where every lead is worth fighting for.

Real Estate

Buyer and seller lead generation timed around market intent — reaching people when they're actively searching.

SaaS & Tech

Demo requests, free trial sign-ups, and MQL generation with full-funnel attribution from click to closed deal.

Education

Enrollment and inquiry campaigns optimised around programme-level intent — reaching people at the decision stage.

Don't see your industry? We've worked across many more — ask us about your specific market on a strategy call.

Our Services

Every paid channel covered. Every campaign built around your bottom line.

We manage the full spectrum of paid advertising — from search intent to social discovery to location-based targeting — each platform chosen and optimised based on where your customers are and what moves them to act.

Google Search Ads

When someone types “best [your service] near me” into Google, they’re not browsing — they’re ready to buy. Google Search Ads put your business at the top of those results, in front of high-intent buyers, at the exact moment they’re making a decision.
 
We don’t just pick keywords and set a budget. We build campaigns around search intent — separating commercial queries from informational ones, eliminating wasted spend with aggressive negative keyword strategies, and continuously testing ad copy to improve click-through and conversion rates.

What's Included:

Competitive keyword research • Negative keyword refinement • Ad copy A/B testing • Bid strategy optimization • Quality Score improvement • Search query mining • Ad extension implementation • Conversion tracking setup

LinkedIn Ads

LinkedIn is the only platform where you can reach a CFO at a 500-person company by job title, seniority, and industry — all at once. For B2B businesses selling to specific roles, it’s simply the most precise targeting available anywhere in digital advertising.
 
The challenge is that LinkedIn Ads are expensive if managed poorly. We build campaigns that justify the higher cost-per-click by focusing on the accounts and roles that actually convert — using Lead Gen Forms, Account-Based Marketing (ABM) strategies, and CRM integration to turn LinkedIn spend into qualified pipeline.

What's Included:

ABM strategy • Lead Gen Forms • CRM integration • Company & job targeting • Sponsored Content • Sponsored InMail • Conversion tracking • Lead quality scoring • Retargeting campaigns

Facebook & Instagram Ads

With over 3 billion monthly active users, Meta’s platforms offer an unmatched combination of reach and targeting depth. Whether you’re building awareness, driving direct purchases, or retargeting visitors who didn’t convert, Facebook and Instagram can do it — at scale and at a cost that makes sense.
 
The difference between Meta ads that work and Meta ads that drain budget is creative. We build campaigns around mobile-first visuals, platform-native formats, and systematic A/B testing — because what looks good in a pitch deck isn’t always what performs in the feed.

What's Included:

Pixel implementation • Custom Audiences • Lookalike modeling • Interest targeting • Dynamic product ads • Creative testing • Placement optimization • Instagram Shopping • Conversion API • A/B testing

Geofencing Ads

Imagine showing your ads to every person who walks into a competitor’s location. Or targeting attendees at a trade show. Or reaching anyone who enters a specific neighbourhood, shopping centre, or event venue. That’s geofencing — and it’s one of the most under-used targeting tools in local advertising.
 
We build precise digital boundaries around any physical location using GPS, WiFi, and cellular data — and serve your ads to the people inside them. Campaigns track real foot traffic attribution, showing which ads drove actual visits to your business.

What's Included:

Custom geofence creation • Competitor targeting • Event-based campaigns • Real-time delivery • Foot traffic attribution • Audience segmentation • Mobile optimization • Visit tracking • ROI measurement

FAQ

Frequently Asked Questions

Traffic and leads can start flowing within days of launch. Optimal performance — lower cost-per-lead, higher conversion rates — typically develops over 30–90 days as we gather data, test variations, and refine targeting. We set honest expectations during your discovery call based on your specific market.
 
Yes — and we’re good at it. When budget is limited, every click has to count. We structure campaigns tightly around your highest-converting keywords and audiences, and optimise toward cost-per-lead rather than volume. Modest budgets managed well consistently outperform large budgets managed lazily.
 
It depends on your industry, competition, and goals. Most of our clients invest $3,000–$15,000/month in ad spend, plus management fees. We’ll recommend a realistic starting budget during your strategy call — one that generates enough data to optimise from while keeping your cost-per-acquisition profitable.
 
We measure business outcomes — not vanity metrics. That means cost-per-lead, cost-per-acquisition, return on ad spend (ROAS), and revenue generated. We track from first click to final sale so you know exactly which campaigns are driving real results. Monthly reporting includes both performance data and plain-English analysis.
 
No. All our PPC management is month-to-month. We don’t believe in locking clients in — we believe in delivering results that make you want to stay. If something isn’t working, we’d rather fix it than hide behind a contract.
 
We manage Google Ads (Search, Shopping, Display, and YouTube), Microsoft/Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and geofencing campaigns. We recommend platforms based on where your customers are most active and which channels deliver the best ROI for your specific business model.